Aviary Acoustics

BRANDING

Aviary Acoustics is a Chicago-based company that builds acoustic paneling for sound mapping and proofing, most predominantly installed in recording studios. In approaching their branding, my intention was to liken a bird cage, or an aviary, to a studio. Both spaces have zen-like qualities that dictated my color choices, and the silhouette of a cage separates the space into panels that are not too distant in shape and layout from the ones this company builds - notice the letter "A" within the mark, as well. Given its bird-like qualities, Foco made for a very fitting typeface choice.

Alternates

Additional Marks

Web

Process