Aviary Acoustics

BRANDING

Aviary Acoustics is a Chicago-based company that builds acoustic paneling for sound mapping and proofing, most predominantly installed in recording studios. In approaching their branding, my intention was to liken a bird cage, or an aviary, to a studio. Both spaces have zen-like qualities that dictated my color choices, and the silhouette of a cage separates the space into panels that are not too distant in shape and layout from the ones this company builds. Notice the letter "A" within the mark, as well. Given its bird-like qualities, Foco made for a very fitting typeface choice.

Alternates

Additional Marks

Web

Process