Aviary Acoustics

BRANDING

Aviary Acoustics is a Chicago-based company that builds acoustic paneling for sound mapping and proofing, most predominantly installed in recording studios. In approaching their branding, my intention was to liken a bird cage, or an aviary, to a studio. Both spaces have zen-like qualities that dictated my color choices, and the silhouette of a cage separates the space into panels that are not too distant, in shape and layout, from the ones this company builds. I also found very bird-like qualities in Foco, which made for a very fitting typeface choice.

Alternates

Additional Marks

Web

Process