Matt Bones Audio
Matt Bones is an audio engineer and owner of a Chicago-based recording studio. My intent was to give him an identity kit that matches his stark and efficient demeanor, while embodying the essence of his space and industry. Branding on the technical side of music is diluted with cliches, so I steered clear of literal imagery. Instead, I found inspiration for the faux orb logomark in the linear movement that is the bare essence of audio recording, while taking rough, silhouette cues from the software and equipment (i.e. guitar strings). I chose Freight Text Pro as the typeface for its expression of formality and trust - two key attributes of someone handling the work of an artist-filled client base.